Creative Marketing Strategies helps software company develop next generation of products
This product started as a research project at Carnegie Mellon. The University’s technology transfer unit hired Bob Longo, from Apple’s Education Division in Silicon Valley, to launch this company. Bob hired CMS to conduct multiple market research studies to determine customer needs in the next generation of software; establish the level of customer satisfaction; understand how customers first learned about this product; help to determine branding/image; and more. We interviewed educators and administrators from Maine to Alaska to collect the qualitative and quantitative data. expired domains . CMS deliverables also included recommendations to implement in their strategic plan. Recommendations helped company to develop the next generation of products and raise their next round of funding.