Carnegie Mellon University

Creative Marketing Strategies helps nonprofit raise $400,000, bring in new donors and elevate its visibility.

Deborah Kelly was the Project Manager for the School of Music’s 100th goals included: elevating the school’s visibility; increasing awareness of its national ranking; and engaging current and new donors. These goals required the creation of a host committee, a first in the university’s history, and fundraising at the $400,000 level from individual and corporate donors. CMS also planned two gala dinners at the Fairmont Pittsburgh (250 people) and Carnegie Hall (170 people) NYC and assisted with planning concerts at Benedum Center and Carnegie Hall. Liawebnewsleber CMS was responsible for all marketing and branding of the noted events from the anniversary logo and NYC media launch to use of social media and working with the well-known alumni who performed, along with students, in these two concerts.

Pittsburgh, PA