West Mifflin Area School District

Creative Marketing Strategies helped school district develop key relationships to create an endowment

CMS conducted research and used the data to develop a strategic marketing plan, including a fundraising component. included 26 interviews with the president or member of the executive management team from businesses/corporations in this district. (Including: county airport, aviation maintenance school, Kennywood, four large industrial plants, CCAC South Campus, and a large Vo-Tech School) Our main goal was to understand if there was any interest in partnering with the school district and, if so, how best to develop these relationships through internships, mentoring programs, and ultimately create an endowment.

Pittsburgh, PA